Effective, Customizable Rich Media Remains Red Hot For 2009

admin — Thu, 12 Nov 2009 14:53:22 +0000

Despite many industries’ economic struggles in 2008, online marketing continued an upward trend of growth and demand and is expected to do the same in 2009.
Last year, rich media–particularly video–remained one of the highest growing and most effective online marketing tools. The New York Times even went so far to say that interactive marketing was virtually recession-proof [1].
A quick look at the numbers illustrates why this isn’t hype. Video ad spending increased 81% in 2008 [2] in attempts to get a slice of 129.5 million online video advertising viewers [3]. In 2009, spending is expected to increase 44.9% [4] in hopes of reaching an estimated 144.1 million viewers [5].
If you aren’t yet integrating rich media on your site or aren’t considering it as a priority for 2009, you may now be asking yourself why you aren’t or are questioning whether it is actually effective. Here are some points to consider.
Everybody Else is Doing It
This potentially flimsy argument recalls a parent asking a child, “If everybody else jumped off a skyscraper, would you still do it?” The difference is that the millions being spent on rich media are not hypothetical, and presumably, and there’s clearly something that is driving demand for it.
Although spending on search optimization and marketing remains the top format for online advertising (nearly $11 million was spent last year [6], and that is estimated to reach $12.2 million in 2009 [7]), advertisers spent a hefty $1.8 million on rich media in 20088, and approximately $2.1 million will be spent this year [9]. So what is it that is making rich media so attractive to advertisers?
Why Rich Media Works
There are numerous reasons for why and how rich media is effective. Some key factors include:
– Video is more effective than still images: If “a picture is worth a thousand words,” then video is worth millions of words–and that translates into serious ROI. Research suggests that rich media performs better than GIF/JPG ads, particularly for ad awareness and message association [10].
– More people have broadband: Quickly streaming smooth and interruption-free rich media requires bandwidth that dial-up simply can’t provide. With a reported 55 percent of Americans now having broadband Internet service [11] (compared to an all-time low of 10 percent that still use dial-up [12]), consistently delivering quality content to a large audience is more possible than ever.
– Rich media expands and enhances content: Ask most people about their site’s content, and they’ll often immediately–and exclusively–think about text and perhaps still images. Although not entirely incorrect, they are, however, missing out on what makes rich media “rich” and how it enhances content.
More importantly, they are missing out on rich media’s ability to generate visitor interest, Web traffic and ROI. Video has also been show to increase the duration of a visitor’s stay more than 15 percent.
– Unprecedented customization: The increasing ease of producing highly customized rich media content ensures an exciting, dynamic and informative experience for users.
For example, AVID Design recently completed Vida Sana, a Spanish informational vodcast video for Blue Cross and Blue Shield of Florida. An ensemble morning-show format video was written, cast, filmed and produced entirely in-house. Colors and themes were selected during set design to appeal to the market, as well as to accommodate the Vida Sana campaign logo. Post-production motion graphics and video editing were completed at AVID Design’s state-of-the-art facility in Atlanta.
Vida Sana is expected to help open doors for Blue Cross into other Latin markets across the United States, broadening the company’s reach and ability to grow in an insurance industry leadership role within this rapidly expanding demographic.
References
1 “Some Recession Proof Corners,” nytimes.com, 19 May 2008
2 “Economy Deals Online Ad Spending a Hit,” eMarketer.com, 25 November 2008
3 “Online Video Growth Continues,” eMarketer.com, 15 January 2009
4 “Economy Deals Online Ad Spending a Hit”.
5 “Online Video Growth Continues”.
6 “Economy Deals Online Ad Spending a Hit”.
7 Ibid.
8 Ibid.
9 Ibid.
10 Marissa Gluck and Rick E. Bruner, “The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices╙, doubleclick.com, September 2005
11 “55% of Adult Americans Have Home Broadband Connections,” pewinternet.org, 2 July 2008
12 Ibid.

Warning! You are Fare Game for Scams in Online Marketing

admin — Thu, 15 Oct 2009 02:49:53 +0000

If you have been just introduced into this business you might have come across hundreds of websites all offering you ultimate and the best way to get rich online . The usually claim that most of other products or courses are absolutely spam and waste of money That is only them who are prepared to reveal all secrets that make them hundreds and thousand of dollars a day and because you are lucky and you happened to visit their website you can have all these secrets for only $50 or $100 . They also make you believe that making money online is essentially an easy task provided you are armed with their secrets. Money start rolling in into your bank account from days or weeks at its most and you don’t need to work hard any more. You might end up believing that “wooooooooow, I have been so stupid by not doing this fabulous job so far and by sticking to my boring office work that brings me nothing at the end”

Are these comments really true? The answer is absolutely “no”. I tell you what.

First of all if there was such a fantastic job that you put little or no effort and you get massive result in terms of financial rewards, you wouldn’t be the only person who stumble upon it and with millions of people surfing the internet every day, thousands of people before you had already discovered this opportunity and taken advantage of it. Therefore, You should reasonably have thousand of competitors already who are most probably more skilled and it would be very difficult if not possible to defeat them . Secondly, if they really have such a secret, by revealing it to you or anyone else by only $50 or $100 it wouldn’t be a secret any more. In addition, if these secrets make them dominate in the market by revealing them they lose their power and no body with a sound mind would do this.

Am I planning to put you off? Not really. The bottom line is online marketing like any other kind of business needs KNOWLEDGE, EXPERIENCE and PATIENCE. These are the key elements to achieve your financial goals. You should never expect to make money straight after buying a product. This comment may frustrate you but that’s where the truth is. Don’t be fooled by any other comments contrary to this. Yes, they are people who are making millions online and even if they have secrets they never reveal it. Most importantly online success is not just the matter of knowing a couple of secrets. You should master some little skills over time that seem to be trivial at first but are huge assets that make you successful on a long term basis. Have a look at our recommendations for the most legitimate home business opportunities.

So as a beginner you should keep learning.

We are getting to the point now. There are 5 reasons why people fail:

1. Firstly they are confused and totally overloaded with information. There are lots of information out there and they don’t know where to start. So be organized!

2. They don’t have step by step or blueprint to follow

3. They don’t use proper research tools and resources to investigate niche markets. Even when you are the best fisher you don’t catch anything if you go to a wrong pond!

4. They can’t handle the technical elements like websites, FTP and so on

5. The last and possible most important reason for failure is being alone. You need to have somebody to work with, someone to turn to when you face a problem (so called gurus)

Every body can present himself or herself as expert or guru. To separate between real and fake , do a proper search in google and find relevant review sites and see what other people are saying about that particular person or product. Be vigilant towards review pages which are merely advertising sales letter of affiliate websites. Good luck in your endeavors!

How To Become Rich » Online Marketing

Effective, Customizable Rich Media Remains Red Hot For 2009

Warning! You are Fare Game for Scams in Online Marketing